In today’s solocast I’m going to be sharing some simple steps and strategies on how to build your online presence when you’re first getting started. I’ll be diving into how to prep for your online presence, two ways to get visible and some specific action steps on how to get started.
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Preparation:
If you’re in the beginning stages of building your online presence here are a few things you can do to in the prep phase:
Try to make it so that all of your handles are as consistent with one another as possible, including your website domain. Again, not the worst thing in the world if you can’t but bonus if you can. Also, even though you might not be producing re
Building your online presence requires you to get visible. Here are a few ways to gain visibility.
Consistency. Be consistent as you can with your marketing and pace in which you produce content. If you host a podcast, whether you publish an episode once a week or bi-weekly, make it as consistent as possible on the same days. If your audience is on Instagram, how often do you want to consistently publish content on Instagram. The reason why you want to be consistent is because of a couple of things:
Partnerships. Partnerships are a great way to gain visibility with other audiences. These are great at any stage of building your business. Partnerships allow you to get in front of other audiences and exposure yourself to them. Plus they’re fun!
Swapping interviews inside your Facebook group
Bonus! It gives you more practice at speaking and/or writing. With partnerships, you want to make sure you’re strategic with which ones you do because ultimately it is about you generating more leads for your business.
Action Steps: